Design Approach

At ARU, we obey the three principles of urban design: context, context and context.
Our design approach to each commission is governed by three facets of context:

  • Understanding each specific physical environment; and
  • Identifying opportunities and constraints for sustainable design solutions.

  • Existing and future community aspirations; and
  • Historical settings and wider socio-economic issues.

  • Ensuring quality throughout our work;
  • Ensuring the design process and solutions developed are within budget; and
  • Creating deliverable design solutions, and guiding this process where required.

These elements are brought together to produce innovative and inspired design solutions.


  • 63 Rivington St London EC2A 3QQ


  • +44 (0) 20 3290 8979